The Third National Poultry Dialogue in Myanmar by SAPA Project

The Third National Poultry Dialogue in Myanmar by SAPA Project

The 3 rd National Poultry Dialogue of SAPA Project has been organized on 22 nd September 2019 at Perfect Hotel, Mandalay. The third National Poultry Dialogue is mainly focused on sustainable production of broiler meat considering with

  1. mitigation on climate change effects upon broiler production
  2. least cost production for maximum profits and
  3. broiler production standards for higher quality production.

The main discussions were focused to find out possible solutions for climate effects and getting low price in market. As part of SAPA, four National Poultry Dialogues will be organized until 2020. The first national poultry dialogue of the SAPA project has been organized on 2 nd December 2017 at Park Royal Hotel, Yangon. The second National Poultry Dialogue has been held on 28 th November 2018 at Mingalar Thiri Hotel, Naypyitaw. The third National Poultry Dialogue was organized at Perfect Hotel, Mandalay. MLF is focal responsible organization for all National Poultry Dialogues as the local consortium partner of SAPA project. Different organizations from private sectors and government sectors are participated including MLF, Livestock Breeding and Veterinary Development, Myanmar Agricultural Service, De Heus, Fresh Studio, Bel Ga, American Chicken and New Hope and also many farmer representatives are attended.

Dr.Kyaw Naing Oo, Secretary of Livestock and Agriculture Committee, Mandalay was delivered the opening remark and he addressed that the event can provide linkages and find out solutions to improve livestock sector in Myanmar. Dr.Aye Maung Zan, Commercial Director of De Heus Myanmar explained about SAPA project activities and main outcomes of SAPA project.

Dr.Kyaw Htin, President of Mandalay Myanmar Livestock Federation and Representative of SAPA project presented short briefs about First National Poultry Dialogue and Second National Poultry Dialogue. And he highlighted on the importance of sustainable production with least production cost.

Group discussion for sustainable production was facilitated by Dr.Thet Khine from MLF. Participants discussed and considered to do on mitigation measures on climate change effects as

  • Upgrading farm management practices and farm design
  • Providing comfortable zone for broiler in open type system (18 to 25 degree C is optimum condition for broiler chicken) if close type system cannot be established
  • DOC management technology (In system, practicing DOC to temperature resistant and training DOC to get well adopted in high temperature)

To minimize production costs and to maximize profits, participants discussed and recommended the following factors as

  • Establishing public company or cooperatives to perform the whole value chain activities for broiler meat production
  • Collective buying inputs to decrease the interest rate 8% (because broiler farmers need to pay 8% interest rate if they bought their inputs with credit)
  • Integrated farming with fish pond and broiler farm
  • To improve farming performance including for farm design, feed management, handling anti biotic and medicines, water quality, DOC management and waste management
  • Promotion campaign to encourage chicken consumption.

And attendees suggested that Standards should not be established for only broiler farmers should be established but also for companies to control feed quality and DOC quality in Myanmar. Final National Poultry Dialogue will be held at Yangon and it will be come out with project results and forming broiler farmer club results. This event will be showcase of SAPA projects and will present and conclude all of project success story and lesson learns from projects within 5 project years. As main result of NPD, the coming event will bring collaborating between public and private sectors including government officials, MLF, De Heus and Fresh Studio and broiler farmers in Myanmar.



Broiler Meat Market Study Report

Broiler Meat Market Study Report

Study Background

In May 2019 Fresh Studio completed a comprehensive study of the Yangon broiler meat market. This study, the first of its kind in Myanmar, describes the complete value chain for broilers sold in Yangon. The study was undertaken as part of the Sustainable and Affordable Poultry for All (SAPA) project, which began in 2015 and will be implemented until 2020. The study objectives were to map and analyze the broiler meat value chain and market in Yangon, to identify target markets for SAPA-certified farmers, analyze producer constraints, and to provide strategic recommendations to overcome constraints and increase farmers’ access to the urban market. The study was conducted from 2017-2019 and consisted of primary research throughout Yangon and producing regions, complemented by secondary research on the national and international broiler sectors.

Major Findings

The study found that production is led by international firms, whose farms and contract farmers produce 60% of the country’s broilers, while independent farmers produce the remaining 40%. Production has been increasing steadily from 2014-2018, with an annual increase of 3.9% during the period. In 2018, ~168,000,000 broilers were farmed nationwide. Consumption has increased more quickly than demand, rising by as much as 9% per year from 2014-2018. Per capita consumption during this period rose from 4.6 kg to 7.7 kg. The broiler value chain in Myanmar divided between a traditional system of market linkages and an emerging integrated value chain dominated by large foreign firms. The traditional value chain is characterized by an elaborate web of small actors with overlapping and often redundant roles. This system evolved to meet the needs of a broad base of widely spatially distributed retailers and consumers who demand small quantities of fresh birds on a daily basis. In contrast, the emerging market linkages are highly streamlined and serve the city’s growing network of large modern retailers, restaurant chains, and international hotels. This new value chain is positioned to improve food safety in the broiler sector as modern slaughter facilities and cold chains become more widely available. Despite the demand growth in Yangon and changes taking place in the value chain, farming methods and farm-gate prices have been stagnant for the last few years. Low-efficiency farming techniques typically lead to high bird mortality and high production costs, which squeeze farmers’ margins. At the farm gate, broilers rarely fetch more than 1.50 USD/kg, and net profit rarely exceeds ~0.30 USD/kg. At these profit levels, external shocks, such as unseasonably hot weather or a disease outbreak, are devastating to independent farmers.


The study found that two key interventions are needed to strengthen the value chain in order to improve farming practices and enhance the quality and safety of broilers that are delivered to consumers. These are the development of a cold chain and modern slaughter system that independent SAPA farmers can access, and a marketing campaign to raise consumer awareness of the high quality and safety of SAPA chicken.


SAPA project milestone: 2500 corn farmers successfully trained

SAPA project milestone: 2500 corn farmers successfully trained

Fresh Studio team has just reached one of the milestones of SAPA (Sustainable and Affordable Poultry for All) result 4, to train the SAPA feed corn production standard to 2500 small holder corn farmers in Myanmar. Fresh Studio Agronomist team consisted out of Ko Thein Win and Ma Hsu Thet Wai Aung started the training since October 2017 with the help of 24 extension staffs in order to implement this project target. After spending about three years in Southern Shan and Kayah State, 2543 small holder corn farmers with 802 females have been trained with not only to train to the farmers but also corn demonstration plots and farmer field days were done in each village in order to see the plant performance of SAPA standard and traditional methods.

SAPA project active areas have 31 villages located in Taunggyi, Hopone, LawkSawk, Pindaya, Sesai, Pinlaung, Pekon, and Loikaw townships. 24 extension staffs who are supplied by the 12 local corn traders who sell corn to the Deheus feed mill factory (one of the participant of SAPA project) are the same ethnic (Paoh, Shan, Kayan, Danu); they took the responsibility to recruit and monitor the farmers during the corn growing season. They all have received the TOT training for three whole days before starting the farmer training. During the farmer training time and farmer field day, they all assisted to the Fresh Studio team by translation or training with their local language in order to get more effective training to the farmer.

The SAPA feed corn production training consisted of two modules. Module one training was related to soil sampling method, land preparation, sowing, weed control, fertilizer application, pest and disease management strategy. Regarding the fertilizer application, farmers were trained how to select the right fertilizer categories based on cost benefit and high nutrient percentage. Moreover, the fertilizer calculation based on the expected yield was trained not only in the training room but also the extension staff assisted to calculate in the field as well. Integrated Pest Management Strategy (IPM) was trained in order to manage pest and disease as a minimum level by increasing the beneficial insect population. Especially for Fall Army Worm (FAW) management, Trichogramma and other least impact to the environment were introduced to the corn farmer and also shown in the SAPA demonstration plots as well.

Module two training was about harvesting, post harvesting, storage method and record keeping. The current practices of corn farmers do not consist out of systematic on time harvesting time because of early and late harvesting. Furthermore, most of the farmers do not know about aflatoxin effects forming while moisture of corn seed is high in storage time. During module two, systemic harvesting, post- harvest and storage methods were trained in order to skip the low quality of corn. Every farmer needed to attend two modules, module one before sowing and module two before harvesting in order to finish all training packages of SAPA and then they will get the SAPA training certificate.

Farmers were really satisfied on the SAPA standard because they can get twice the normal yield, more profit and also a good kernel quality which they never get with their traditional method. After participating to the training and farmer field day in demonstration plot, a lot of famer accepted and changed their corn production standard from their traditional method to SAPA standard.


SAPA Project – Short documentary

SAPA Project  – Short Preview

The SAPA (Sustainable and Affordable Poultry for All) project which is being implemented in Myanmar runs from 2015-2020. The fourth project year has just been finished and we made a short preview of the project. The final documentary will be ready at the end of the project, which will show all the received results. Curious to see what the SAPA project is about and what we have achieved so far?

Please watch here:

17 demoplots in the SAPA training area

17 demoplots in the SAPA training area

The Fresh Studio corn team spent from 1st June 2018 onwards for setting up 17 demonstration plots in the SAPA training areas in Southern Shan State and Kayah State for the 2018 corn growing season. It is one of the crucial parts of the implementation plan under result 4 (Establishment sustainably produced corn farming sourcing system) of SAPA for ensuring yield, plant performance and quality of corn to the farmers. The objectives of the demonstration plot are to show the plant performance, yield and the gross margin analysis of corn grown according to the SAPA standard and compare this to the normal standard (farmer method) and show the results to the farmers. Moreover, these demo plots also introduce the new SAPA fertilizer management system based on soil analysis to the small holder farmers to reduce their costs and make effective use of fertilizer.

Ko Thein Win and Ma Honey Oo (both agronomists) from Fresh Studio tried to select the suitable farmers together with the extension staff who really want to follow the SAPA guidelines and are very eager to improve themselves after finishing Module 1 (preparation and production) and Module 2 (harvest, post-harvest and record keeping) training. Each demonstration plot has a size of 0.3 acre to 0.6 acre and is located next or within a plot where corn is grown according to the farmer method. In this way both practices (SAPA and farmer) are being analysed and compared in terms of input and output data. Four types of seed varieties named NK621, NK 625, SA282 and CP 808 were used to analyse the yield and plant performance difference during the corn growing season. Soil analysis was done before the land preparation to calculate the right fertilizer requirement for N, P, K, Ca, Mg, S, organic matter etc. to reach the target yield for all demo-plots. According to the guideline of the SAPA corn production protocol, four-time fertilizer applications: basal, 20 DAS (Days after Sowing), 40 DAS and 60 DAS, should be used. Fresh Studio team supervised on all four-time fertilizer application. And extension staff supports every week by checking through field observation and reports back to the agronomists from Fresh Studio.

In the beginning, the plant performance of the SAPA demo-plots are the same as the farmer practice and that’s why farmers had less interest in the SAPA demo-plots. Not only the SAPA demonstration plots but also the farmer corn fields faced sulphur and magnesium deficiencies in around 20 DAS because of heavy rain. After applying 20 DAS (Day After Sowing) fertilizer application in the SAPA demo plots, the plants showed very rapid growth rate and they started to look very healthy: no nutrient deficiency symptoms and free from pest and disease. And this changed the farmer vision who had less interest at the beginning.

Most of the corn fields are about 60 DAS right now in Southern Shan and Kayah State. Harvesting season will start in late September. Module 2 training (harvesting, post-harvesting, storage and pest & disease management during storage) will be given to the farmer on 1st September 2018 in order to provide the knowledge of harvesting in advance. Besides the training, subsequently farmer field days will be organised to show the comparison of the yield and profit margin of the SAPA demo-plots in contrary to the farmer method plots to the trainee farmers.

1000 corn farmers trained to be prepared for the upcoming corn season

1000 corn farmers trained to be prepared for the upcoming corn season

From the beginning of March until the end of April the Fresh Studio corn-team has been on the road in Southern Shan and Kayah state to train 1000 corn farmers. The team consisted out of Ko Thein Win and Ma Honey Oo, both agronomists. The SAPA (Sustainable and Affordable Poultry for All) corn trainings and planning are developed in such a way that it is in line with the corn growing season. The corn growing season is about to start, therefore the topics raised in the current training were: land preparation, sowing, weed control, fertilizer application, pest and disease management and soil sampling method.

The Fresh Studio team could not have done this on their own without the help of 22 extension staff (part of SAPA) who are responsible for the day to day communication with the farmers and are living in the respective areas. The townships that they are active in are: Taunggyi, Hopone, Lawksauk, Sesai, Loikaw and Pinlaung. One of the crucial benefits of working with local extension staff is that they are from the same ethnic (Paoh, Shan, Kayan, Danu); they know the farmer situation; they know the farmers personally and they speak the local language. Speaking the local language is crucial in order to train the farmers on the topics which are essential to improve the corn farming practices. Through transferring knowledge and skills in the local language the sustainability of the training is maintained as the farmers apply it on their land.

Although this training is officially called Module 1, the extension staff already conducted Module 2 at the end of 2017 which addressed harvesting and post-harvesting techniques and record keeping (as training topics are in line with the corn growing season). Training the farmers was for all extension staff something new and exciting and therefore the Fresh Studio team spend extra time on didactical and training skills, besides the technical knowhow. Comparing the performance of the extension staff in the first training with their performance in the second training one could see completely different persons. The extension staff were well prepared, more structured in their approach and showed more confidence in front of the group. And it was difficult to finish the training as they could not stop talking and sharing their knowledge with the corn farmers!

As mentioned in the introduction Module 1 is related to land preparation, sowing, weed control, fertilizer application, pest and disease management and soil sampling methods. The current practices of the corn farmers do not consist out of systematic sowing row and plant spacing practices. Furthermore, fertilizer application does not happen in a structured way, if it is even happening. In the SAPA areas the usage of fertilizer varies tremendously. In some villages hardly any fertilizer is being used as in some villages fertilizer is being overused. But even more importantly, doing a soil analysis to calculate properly the effective usage of fertilizer and what type of fertilizer should be chosen is new to the SAPA corn farmers. With a right, systematic way of fertilizer application the corn yield can increase more than 100%!

The corn growing season in Southern Shan and Kayah state starts from late May and the corn is ready to harvest at the beginning of October but the actual harvesting usually starts around December to January. Farmers start preparing their land right now and therefore it is crucial that the training took place in the last couple of months. Another important aspect of the learning and actual application of the training are of course the farmers themselves! Therefore the extension staff selected young farmers who are active, eager to learn and ready to make a change! With all the needed ingredients in this last corn training (essential topics, motivated extension staff and eager farmers) the farmers are better prepared for the upcoming corn growing season and the plant performance at the end of the growing season can only improve!

SAPA broiler trainers are ready for action

SAPA broiler trainers are ready for action

The last module, Module (3) TOT (Training of Trainers) was conducted both theoretically and practically in Myaungdakar Industrial Zone at De Heus Myanmar Feed Mill and Shwe Myayar, SAPA Demonstration Farm on a commercial farm..

The training on the topics of Nutrition and Entrepreneurship, was held from 19.03.2018 to 29.03.2018, for (10) days. This training was facilitated by poultry specialists, Ernst Beitler (Aeres University) and Jan Cortenbach (De Heus Animal Nutrition) from the Netherlands. The main focus was on nutritional value and production calculation costs related to poultry raw food materials in theoretical and practical manner. As part of the topic on entrepreneurship, a keynote speaker of Yoma bank was invited, Ko Nanda Tin. Yoma Bank currently gives out loans within the agribusiness sector in Myanmar. He explained how to contact the bank to get loans which are necessary for starting up a business in animal husbandry and what kind of facts and necessary documents the farmers need to prepare for receiving a loan.

During the 10-day-training, topics such as having the habit of making a cost calculation and daily technical record are very important for farmers to make them more aware on how they manage their farms and make them eventually more efficient and effective. The practice of keeping records really need to be improved since it is still weak among farmers in Myanmar (not only in livestock). The analysis and selection of quality raw materials is essential and it is very important to have high-quality and nutritional well-balanced food given to the broilers.

As this was the last module of the SAPA broiler training for vets, all the vets can officially and proudly call themselves SAPA-trainers. They finished three modules which touched upon farm management and bio-security, health and housing and nutrition and entrepreneurship. Besides content specific training, they were trained to become a trainer. Now they are ready to train 250 broiler farmers and 500 workers in NPT, Mandalay and Yangon! And that was reason enough for a celebration!


Bel Ga will raise DOC standards in Myanmar

Bel Ga will raise DOC standards in Myanmar

After months of construction, Bel Ga Myanmar has recently started operations in the most modern hatchery of South East Asia. This is a big milestone for Bel Ga Myanmar and its subsidairy project ‘Sustainable and Affordable Poultry for All (SAPA)’, which is partly funded by the Bel Ga Myanmar’s hatchery.

With this new step in the SAPA project, project partners The Ministry of Foreign Affairs of the Netherlands, Myanmar Livestock Federation, Yezin University, De Heus Animal Nutrition, Fresh Studio, AERES and Bel Ga Myanmar can contribute to affordable and sustainable Broiler meat production in Myanmar.

To ensure contribution of this local meat production, Bel Ga Myanmar will deliver a very high quality Day Old Chicken commodity first and then invest in technical support (Western derived knowledge) of the local broiler farmers in Myanmar to make sure that both genotype and fenotype give maximum results.
“SAPA” and thus Bel Ga Myanmar stands for improving farm management and technical results of local broiler farmers which will increase rural incomes.

“The newest incubators” of Petersime Belgium – which is not only a world market leader in Incubators but is amongst the best Broiler Genetics of Aviagen – also has, last but not least, 80 years of hatchery experience of its mother company Belgabroed, will make sure it raises the best Day Old Chickens in Myanmar under the guidance of Operational Manager Ben Cliteur.

With this milestone Bel Ga Myanmar makes the first step in repeating its achieved success of sister company Bel Ga Vietnam, which is currently producing 1.7 million Day Old Chickens under the highest standards of GLOBAL G.A.P., the world wide standard for good agricultural practices. Besides supplying Day Old Chickens to both local and neigherbouring country Cambodia, Bel Ga Vietnam achieved coorporation with broiler farmers De Heus Vietnam and slaughterhouse UNITEC which resulted in exporting broiler meat to one of the strictest exporting countries, Japan.

The aim is to counteract competitors which deliver the “Breed and Feed model”, in which independent farmers are forced to use Day Old Chickens and feed off the same company.
We believe in the core businesses of every company, to whom we will supply High Quality Day Old Chickens. This will guarantee better results in the rural incomes of our local independent Myanmar farmers.

Setter room Bel Ga Myanmar

Setting first HE’s

The First National Poultry Dialogue in Myanmar by SAPA Project

The First National Poultry Dialogue in Myanmar by SAPA Project

The 1st national poultry dialogue of SAPA project has been organized on 2nd December 2017. Aimed to bring all stakeholders in the broiler sector to strengthen the quality and sustainability of the Myanmar broiler sector.

National Poultry Dialogue is mainly focus on the improvement of production, (2) the sustainability of broiler meat market, and (3) for policy recommendation for the development of Myanmar broiler sector.

It is organized by the Myanmar Livestock Federation (MLF) as the local consortium partner of SAPA. Different organizations from both public and private sector are participated including MLF, Myanmar Broiler Association, Livestock Breeding and Veterinary Department, University of Veterinary Science together with the companies from the private sector such as De Heus, JAPFA, Fresh Studio. Moreover, livestock feed dealers and farmers’ representatives are attended.

Dr. Mya Han, the president of the MLF, addressed the important of SAPA project for the development of poultry sector in Myanmar as a kind of PPP program. Dr. Kyaw Htin, the vice president of the MLF, mainly focused on the three main areas mentioned above. Ms. Esther Wintraecken, the Country Manager of Fresh Studio introduced the SAPA project and Dr. May Zin Myo from De Heus Myamar explained the SAPA standards set for Myanmar broiler sector.

The second part of NPD emphasized on the round table discussion on the (1) production; (2) marketing and (3) policy recommendation. According to the discussion results, the availability of DOCs, credit problems, important of biosecurity, illegal imports of chilled chicken meat, from China and Thailand put pressure on the domestic poultry production and supply chain. Research and Development on poultry sector, effect of FDI participated on the poultry production sector, and land use policy related issues are challenging for this specific sector.

SAPA corn production manual for the extension staff

SAPA corn production manual for the extension staff

The SAPA corn production manual training for the extension staff (Training of Trainers) was successfully finished on 15-17th September 2017 at the Yadanar Aung Ban Hotel in Aung Ban (Shan State). 

It was a three day training program for 24 extension staff who were proposed by 12 corn traders from Taungyi, Yauksauk, Hopone, Pinlaung and Loikaw joined this training. The SAPA corn production manual consists out of three modules which include topics as corn history, land preparation, sowing, fertilizer application, irrigation, pest and disease management, harvesting, post-harvesting and record keeping. Fresh Studio provided this manual and related training in corporation with Yezin Agriculture University.

One part of the training was also a field trip to the SAPA corn trial plot where 5 corn varieties were tested on different guidelines (farmer practice, GAP standard, SAPA guideline) and the usage of fertilizer application. During this fieldtrip theory and practice were combined and resulted in a cheerful certificate ceremony. This extension staff training is not a means in itself; it is the start of an intensive training period of 2500 corn farmers in Southern Shan State where the objective is to improve the corn production in terms of efficiency and effectiveness.

On three days Training, Dr. Thanda Min (professor), Dr. Nyein Nyein Htwe (Associate professor) form Yezin Agriculture University and U Thein Win (agronomist) from Fresh Studio provided the three modules training to the 24 trainees. Moreover, Daw Thin Thin Lae (Division head officer of the plant protection department of Shan State) trained “the pest and disease management” topic for the corn plant.

Each module took one day which include not only theoretical and practical but also panel discussion and field visit to the SAPA corn trial plot. U Zaw Win Htun (District head officer from Taungyi DOA), Dr. Thanda Min (Professor from Yezin Agriculture University), Daw Khaing Khain Oo (Research officer from Taungyi research and development department), U Soe Win (Aung Ban research farm), U Nay Zaw Hlaing (Corn Expert) joined the panel discussion session shared their knowledge regarding with sustainable agriculture, pest and disease problem to the trainees. On 17th September, after three days training for SAPA corn production manual all 24 trainees received their certificates.